Media Release: Food & Beverage advertisements tops ASAS feedback for second straight year

Advertisements by the food and beverage (F&B) and restaurant sectors continued to top the list of most-complained about industries in 2023. The Advertising Standards Authority of Singapore (ASAS) received 40 pieces of feedback on F&B advertisements, the most of any industry in 2023, with restaurants advertisements accounting for the second highest number of feedback with 33 pieces of feedback.

Media Release: ASAS sees jump in feedback on food & beverage, restaurant ads in 2022

Food and beverage advertisements were most complained about industry to ASAS in 2022, with restaurants not far behind.

Media Release: ASAS received 304 pieces of feedback on advertisements in 2021; F&B, Electrical & Electronics top categories of feedback

The Advertising Standards Authority of Singapore received 304 pieces of feedback in 2021, inclusive of advertising advice (4) and consumer-to-business complaints (277), businesses-to-business (17) and feedback from government agencies (6). This represents a drop in complaints from 2020 (428) but a return to the levels that ASAS saw pre-2020.

Media Release: 2020 COVID-19 ad complaints contribute to increase in feedback

The Advertising Standards Authority of Singapore (ASAS) received a total of 428 instances of feedback in 2020. The 19% increase over the 359 received in 2019 was partly attributable to feedback on advertisements for COVID-19-related products and services.

COVID-19 Phase 2 (Heightened Alert) Notice

In line with the measures announced by the Ministerial Task Force on 14 May 2021, the ASAS Secretariat will be working off-site from 17 May to 13 June 2021. As such, the ASAS hotline will be unmanned. Feedback and queries will still be attended to in the meantime. Please write to us using:

The ASAS Secretariat thanks you for your understanding.


The ASAS invites you to our first-ever webinar, REAL INFLUENCE = ETHICAL INFLUENCE, on ethical social media marketing, supported by IPOS International, IRAS and QED Consulting.

Media Release: High-profile ad complaints contribute to rise in 2019 feedback

The Advertising Standards Authority of Singapore (ASAS) received a total of 359 instances of feedback in 2019.

ASAS Statement on Advertising During COVID-19

The ASAS would like to remind all businesses of their responsibility to support the advertising self-regulatory system during the COVID-19 pandemic. We provide six key points on ethical advertising that businesses should remember.

Updates to Children's Free-to-Air Television Programming Hours

Following the merger of Mediacorp #okto with Mediacorp Channel 5, the children's programming hours on free-to-air television under the Interpretive Guidelines have been updated. 

Media Release: Misleading advertisements for beauty, restaurants most complained about in 2018

ASAS received a total of 218 instances of feedback in 2018. It received the most feedback on beauty-related advertisements, followed by restaurant advertisements.