Code
Read about the Singapore Code of Advertising Practice (SCAP) that advertisers must abide by.
Feedback
To submit a complaint about an advertisement, please click here; to submit a query, please click here.
Advice
What should advertisers do when producing ad copy?
Outreach
We help counsumers and industries understand ad regulation through training and discussions.
Advertisements by the food and beverage (F&B) and restaurant sectors continued to top the list of most-complained about industries in 2023. The Advertising Standards Authority of Singapore (ASAS) received 40 pieces of feedback on F&B advertisements, the most of any industry in 2023, with restaurants advertisements accounting for the second highest number of feedback with 33 pieces of feedback.
Food and beverage advertisements were most complained about industry to ASAS in 2022, with restaurants not far behind.
The Advertising Standards Authority of Singapore received 304 pieces of feedback in 2021, inclusive of advertising advice (4) and consumer-to-business complaints (277), businesses-to-business (17) and feedback from government agencies (6). This represents a drop in complaints from 2020 (428) but a return to the levels that ASAS saw pre-2020.
