If you are an influencer or an organisation that deals with influencers for your brand or client, this is for you! The Advertising Standards Authority of Singapore (ASAS) invites you to our first-ever Zoom webinar, REAL INFLUENCE = ETHICAL INFLUENCE, supported with the assistance of QED Consulting. Sign up to ask and find out from ASAS, IRAS and IP Academy how to stay on the right side of the industry, business and national regulations in the creation of content. Secure your spot at this complimentary webinar by Thursday 10 December 2020!


Friday 11 December 2020 | 2.00 PM—4.30 PM

Sign-ups are free @

Disclosing Sponsorships: It’s Easier Than You Think
Mr Ryan Lim
Founding Partner, QED Consulting
Chairman (Social Media Subcommittee)
Advertising Standards Authority of Singapore

Mr Ryan Lim is the Founding Partner of QED Consulting. A pioneer in digital and social media marketing, he advises senior management of global brands on extracting business value and mitigating risks in their investments in digital, marketing and communications. Mr Lim chairs the Social Media sub-committee at the Advertising Standards Authority of Singapore, and serves on the Industry Advisory Committees of Singapore Institute of Technology and Republic Polytechnic. He was previously on the board of the Infocomm Media Development Authority, and was conferred the SkillsFuture Fellowship by the President of Singapore in 2018.

Top 5 Copyright Concerns for Social Media Influencers
Mr Paul McClelland
Faculty Member
IP Academy, IPOS International

Mr Paul McClelland is a Commonwealth-qualified solicitor specialising in intellectual property law and commercial dispute resolution. Before joining IP Academy, Paul was sole corporate counsel for a well-known Singaporean brand, where he was responsible for a broad range of commercial matters including worldwide trademark registrations and oppositions, management of external counsel, contract review, and training. During this time, he was actively involved in the first Singaporean case concerning ownership of a domain name. He has experience working in private practice for both Singapore and Scottish law firms. His practice focused on intellectual property and commercial arbitration, including IP portfolio management, trade mark oppositions, and the enforcement of trade mark, copyright, and design rights. He also taught commercial law, intellectual property, and real estate law at a Scottish university.

Income Tax Obligations of Social Media Influencers
Ms Hilda Chang
Principal Tax Auditor (Individual Income
Tax Division - Ruling & Compliance Branch)
Inland Revenue Authority of Singapore

Ms Hilda Chang is an auditor from the Inland Revenue Authority of Singapore (IRAS) who reviews the business and tax records of self-employed individuals to ensure that they are in compliance with tax laws. She also actively engages and educates self-employed individuals on their tax obligations through seminars and the media.


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